In the market for a new 2016-2017 car, truck, or SUV but don't want to break the bank in the process? At Elder Chrysler Dodge Jeep Ram in Athens, TX we have the new vehicle for you. Visit our dealership in Henderson County to see our featured new vehicles - hand picked from our new vehicle inventory. We are dedicated to serving our customers from the Palestine, Frankston, and Tyler areas with a wide assortment of the newest popular models at competitive prices on new Chrysler, Dodge, Ram and Jeep vehicles. Browse through our extensive selection of models from the powerful Dodge Charger to the extraordinary off-road strength of the Jeep Grand Cherokee. Whether you're looking for the durability of a Ram 2500 and 3500 to the efficient and roomy new Chrysler Pacifica, we have your car and you can be certain that we've got you covered on all your new and used vehicle needs! Check back often for new inventory and specials as we are frequently updating our website with a comprehensive list of the latest and best cars, trucks, and SUVs! Contact us for more information, and schedule a test drive today!